Company Brain

Playbooks

Your follow-up strategy, written once and run automatically — with you approving every message.

A playbook is your recovery strategy, saved so Freely can run it for you. It captures two things: when to follow up, and what to say at each stage.

You don’t have to build one from scratch — Freely sets up a sensible invoice-follow-up playbook for every business automatically. You can use it as-is, tweak it, or ask Freely to suggest one tuned to your history.

What’s inside a playbook

  • The escalation ladder — a gentle nudge when an invoice is a few days late, a friendlier reminder later, a firmer note if it keeps sliding. You decide the tone and timing.
  • The messages — the actual wording for each stage, with placeholders like the client’s name, the amount, and how many days it’s overdue. Freely fills these in automatically.
  • The steps — detect the overdue invoice → draft the message → (you approve) → send → record what happened. The “send” step always waits for your approval.

Editing a playbook

  1. Go to Playbooks and click the one you want to edit.
  2. Adjust the tone ladder (how quickly it escalates), the message templates, or the variables.
  3. Save. Every edit creates a new version — your history is never lost, so you can always see what changed.

Getting a suggestion

Click Suggest a playbook and Freely reads your real payment history to propose one tuned to your customers — for example, escalating faster for clients who tend to ignore the first reminder. The suggestion arrives as a draft you review and activate; it’s never switched on automatically.

The one rule that never changes

Outgoing messages always require your approval. No matter how a playbook is configured, the moment it would send something to a client, it stops and waits for you. This is built in and can’t be turned off.

→ Next: The Action Inbox, where drafts and suggestions wait for your decision.

Get started

Let the Brain recover your revenue.

Start free →